Last week, I had the pleasure of representing the UK Pavilion at MEDICA 2016; the world’s largest trade fair for medicine and medical technology.
The UK has an incredible depth and breadth of expertise across the life sciences and healthcare industries and this year was no exception; the bar was well and truly raised once again.
MEDICA took place at the Messe Düsseldorf, Germany, and was attended by 132,000 specialist visitors from over 120 countries – providing a great opportunity to be used as meeting place and to discover the latest innovations and trends within the global medical sector.
Doing PR for the UK Pavilion gave me a valuable insight into the level of cutting edge technologies and world-class innovations that the UK has to offer. It was also a clear indication into just how much British developments are transforming the lives of patients and clinicians across the globe.
Organised by the Association of British Healthcare Industries (ABHI) – the UK Pavilion provided companies with a platform to meet with distributors and buyers from around the world.
It also attracted the eyes of the world press and it was great to see so much coverage with articles in MedLatest, Medical Plastics News, Hospimedica, the MEDICA website, News Medical, THIIS, and European Hospitals to name but a few.
Two of the companies I represent – Zilico, (a pioneering cervical cancer diagnostic tool) and Rober (who have developed a pioneering new pressure ulcer mattress range), were filmed by a documentary maker, focusing on innovation at MEDICA. Watch this space!
I don’t think it matters how many times I attend MEDICA, the show never fails to surprise me. In the pressroom I met with old friends to cement relationships, but I also had the pleasure of meeting new contacts that I am looking forward to working with in the future. It was also great to bump into companies that I have known for many years and have had the pleasure to watch them grow.
What I personally love about the show is the comradeship within the UK healthcare sector and how supportive everyone is for each other. Change may be around the corner, but the innovation, passion and the energy that I witnessed this week is invigorating and it makes me proud to be British!