A content writing specialist with over 9 years of experience, Lubnaa supports clients across various industries, with a special focus on healthcare and life sciences. Lubnaa’s strength is transforming deeply technical information into copy that resonates, turning bright ideas into engaging content, and making sure social media content are brimming with personality and purpose. When she’s not helping brands tell their unique stories, she can be found penning delightfully weird short stories (and was proud to be the first winner of the 1,000-word Short Story Competition). A stickler for detail, she believes that every single word counts, whether it’s for a tweet or a web page.